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| Author: | Al-Ashban, A.A. Burney, M.A. |
| Title: | Key antecedents to cosmetics use among women: Empirical evidence from Saudi Arabia |
| Journal: | Journal of International Selling and Sales Management
2003 : SPRING, VOL. 9:1, p. 3-20 |
| Index terms: | Cosmetics industry Consumer behaviour Women Middle East Saudi Arabia |
| Language: | eng |
| Abstract: | Using an exploratory analysis this paper empirically examines the relationship of cosmetics use with reference to the user demographics and their characteristics in Saudi Arabia. The results suggest among others that Saudi Arabian women cosmetics consumers' education and social status play a vital role in their trend to use of cosmetics. |
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