search query: @indexterm women / total: 431
reference: 316 / 431
Author: | Loken, B. Howard-Pitney, B. |
Title: | Effectiveness of cigarette advertisements on women : an experimental study. |
Journal: | Journal of Applied Psychology
1988 : AUG, VOL. 73:3, p. 378-382 |
Index terms: | ADVERTISING EFFECTIVENESS CIGARETTE INDUSTRY CASE STUDIES WOMEN |
Language: | eng |
Abstract: |
SCIMA