search query: @indexterm women / total: 431
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| Author: | Bord, J. B. LaTour, M. S. Lundstrom, W. J. |
| Title: | Contemporary women's evaluation of female role portrayals in advertising. |
| Journal: | Journal of Consumer Marketing
1990 : WINTER, VOL. 8:1, p. 15-28 |
| Index terms: | ADVERTISING WOMEN |
| Language: | eng |
| Abstract: |
SCIMA