search query: @indexterm Organizational culture / total: 432
reference: 259 / 432
Author: | Moor, W. de |
Title: | Interne communicatie en cultuurverandering. |
Journal: | M&O: Tijdschrift voor Organisatiekunde en Sociaal Beleid
1996 : SEP-OCT, VOL. 50:5, p. 354-373 |
Index terms: | COMMUNICATION CORPORATE CULTURE ORGANIZATIONAL CHANGE ORGANIZATIONAL CULTURE |
Language: | dut |
Abstract: | It is generally accepted that corporate communication requires an integrated approach between internal and external communication. With regard to organizational change the communication responsibility of managers is often regarded as extra-curricular and incidental. By looking at organizational change from the perspective of the 'enactment -theory', it becomes obvious that communication is of utmost importance, in that it puts emphasis on the very fact that each organization exists as communication. How organizational members communicate defines the organization. |
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