search query: @indexterm ORGANIZATIONAL CULTURE / total: 432
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| Author: | Ogbonna, E. Harris, L.C. |
| Title: | The performance implications of management fads and fashions: an empirical study |
| Journal: | Journal of Strategic Marketing
2002 : MAR, VOL. 10:1, p. 47-68 |
| Index terms: | ENVIRONMENT HUMAN RESOURCE MANAGEMENT MARKET ORIENTATION ORGANIZATIONAL CULTURE ORGANIZATIONAL PERFORMANCE |
| Language: | eng |
| Abstract: | The aim of this study is to provide descriptive, empirical evidence of the relative importance of market orientation, organizational culture, environmental management and strategic HRM in terms of organizational performance. This paper presents the results of an investigation into the links between these four concepts and organizational performance. |
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