search query: @indexterm ORGANIZATIONAL CULTURE / total: 432
reference: 104 / 432
| Author: | McAleese, D. Hargie, O. |
| Title: | Five guiding principles of culture management: a synthesis of best practice |
| Journal: | Journal of communication management
2004 : VOL. 9:2, p. 155-170 |
| Index terms: | Leadership Organizational culture Strategy |
| Freeterms: | Internal communication |
| Language: | eng |
| Abstract: | This article offers you a synthesis of best practice on how to build, maintain or modify an organisation's culture. The image of a company in which all employees strive towards common goals is now a well-established theme of management rhetoric. |
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