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Author:Landale, A.
Title:Turning managers into leaders at Heinz
Journal:Business Strategy Review
2005 : VOL 16:3, p. 45-48
Index terms:Change
Leadership
Management
Organizational culture
Language:eng
Abstract:This article studies changes in organizational culture and leadership. Heinz is used as a case company. The author analyses how Heinz challenged its personnel to choose their attitude to work, and how it lead to cultural transformation and significant growth for the company.
SCIMA record nr: 259732
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