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| Author: | Chorn, N. H. |
| Title: | The "alignment" theory: creating strategic fit. |
| Journal: | Management Decision
1991 : VOL. 29:1, p. 20-24 |
| Index terms: | CORPORATE STRATEGY COMPETITIVENESS ORGANIZATIONAL CULTURE MANAGEMENT STYLES |
| Language: | eng |
| Abstract: | It should be recognized that any strategy or management style is appropriate only in a particular set of circumstances, therefore the search for universally applicable strategies and management styles should be abandoned. Strategic fit, however, enables an organization to operate in its particular competitive situation at peak effectiveness. This is achieved by "alignment", which is optimized when the appropriate combination of four "logics" - production, administration, development and integration - is replicated in four elements, namely competitive situation, business strategy, organization culture and leadership style. The ways in which they can be appropriately aligned are explained. |
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