search query: @indexterm ORGANIZATIONAL CULTURE / total: 432
reference: 371 / 432
| Author: | Rohner, K. |
| Title: | Vom Produkt von gestern zum Serdukt von morgen. |
| Journal: | Management-Zeitschrift Industrielle Organisation
1991 : VOL. 60:11, p. 48-52 |
| Index terms: | MARKETING STRATEGY SERVICE PRODUCTS ORGANIZATIONAL STRUCTURE ORGANIZATIONAL CULTURE TEAM WORK |
| Language: | ger |
| Abstract: |
SCIMA