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| Author: | Sampson, P. |
| Title: | Commonsense in qualitative research |
| Journal: | Journal of the Market Research Society
1996 : OCT, VOL. 38:4, p. 329-340 |
| Index terms: | MARKETING RESEARCH QUALITATIVE RESEARCH |
| Language: | eng |
| Abstract: | By the late 1960s, although qualitative research had been widely carried out in the UK for well over a decade, little had been written on the subject. As for the references from the 1969 paper show, an extensive literature search only provided a handful of references from American text books, while from the UK there were only papers from Sofer and Menzies at the Tavistock, BillBelson at the LSE and David Gordon, at MIL. Nothing had been published by practicing market researchers. |
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