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| Author: | Ehrenberg, A. |
| Title: | Towards an integrated theory of consumer behavior |
| Journal: | Journal of the Market Research Society
1996 : OCT, VOL. 38:4, p. 395-428 |
| Index terms: | MARKETING RESEARCH CONSUMER BEHAVIOUR |
| Language: | eng |
| Abstract: | The aim of this paper is to draw together various relatively isolated laws of consumer behavior for frequently-bought branded goods or services. Starting without formalised preconceptions of how or why people behave or feel as they do, the emphasis is on interrelating empirical patterns which are known to hold under wide ranges of observed conditions. Consumer behavior has been extensively examined during the last few decades. Bibliographies are given in review articles. |
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