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| Author: | Johnson, M. |
| Title: | The application of geodemographics to retailing - meeting the needs of the catchment |
| Journal: | Journal of the Market Research Society
1997 : JAN, VOL. 39:1, p. 203-214 |
| Index terms: | RETAILING ROLES UNITED KINGDOM |
| Language: | eng |
| Abstract: | This paper discusses the role of geodemographics in retailing and its contribution to retail segmentation, store ranging and customer service. It provides an overview of the status of this new "science" in UK retailing, drawing on key interviews with some of the countries leading operators. It discusses how new systems which incorporate geodemographics are leading to more focused retail environments which are being geared to local markets and at new customer targets. |
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