search query: @journal_id 128 / total: 433
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| Author: | |
| Title: | Business co-operation in market research |
| Journal: | Journal of the Market Research Society
1999 : APR, VOL. 41:2, p. 195-226 |
| Index terms: | MARKET RESEARCH CO-OPERATION CORPORATE PLANNING |
| Language: | eng |
| Abstract: | A working party was established in late 1994 to develop and manage a major research project to investigate the general public's attitudes towards survey research and to establish a base line against which future trends could be assessed. The findings of this work were presented at the AMSO Conference in 1997. As these findings were purely focused on consumers, the question of what the issues were on the business-to-business side of research was raised. It is from these discussions that this project evolved. |
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