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| Author: | Turley, S. K. |
| Title: | A case of response rate success |
| Journal: | Journal of the Market Research Society
1999 : JUL, VOL. 41:3, p. 301-309 |
| Index terms: | Response rate Success Market research Methodology United Kingdom Europe |
| Language: | eng |
| Abstract: | Postal survey response rates are affected by the interaction of variety of dependent and independent variables. This paper outlines the response rate variables manipulated in a survey that generated a 75.2% return. The case of a university-sponsored, UK-based postal survey of the general public is documented, with Fox, Crask & Kim's (1988) five key response rate issues - respondent contact, the covering letter, incentives, the questionnaire and postage / mailing - providing a framework for discussion. The aim is to provide those conducting future surveys. |
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