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| Author: | Brandley, N. |
| Title: | Sampling for Internet surveys. An examination of respondent selection for Internet research |
| Journal: | Journal of the Market Research Society
1999 : OCT, VOL. 41:4, p. 387-395 |
| Index terms: | RESEARCH INTERNET ECONOMICS |
| Language: | eng |
| Abstract: | The traditional methods of probability sample selection are applicable to Internet surveys and respondents can be selected in various ways, some of which are unique to the Internet. Specific to the Internet, and important to note from a sampling viewpoint, is the self-completion method of data collection. For this article the method has been sub-divided into six categories, three web-page style questionnaires and three e-mail style questionnaires. |
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