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| Author: | Ozer, M. |
| Title: | The use of internet-based groupware in new product forecasting |
| Journal: | Journal of the Market Research Society
1999 : OCT, VOL. 41:4, p. 425-438 |
| Index terms: | RESEARCH INTERNET PRODUCT INFORMATION FORECASTING |
| Language: | eng |
| Abstract: | New product development is a risky business. Companies can use a number of methods to assess the viability of a new product and reduce the risks associated with it. Judgmental new product forecasting is one of the widely used methods. Previous studies outline numerous ways of eliciting judgmental group forecasts with their advantages and disadvantages. With the rapid growth of the Internet there are now also a few Internet-based group discussion tools that can offer valuable opportunities for judgmental new product forecasting. |
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