search query: @indexterm estimation / total: 433
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| Author: | Urbany, J. Dickson, P. Sawyer, A. |
| Title: | Insights into cross- and within-store price search: retailer estimates vs. consumer self-reports |
| Journal: | Journal of Retailing
2000 : SUMMER, VOL. 76:2, p. 243-258 |
| Index terms: | PRICES ESTIMATION CONSUMERS |
| Language: | eng |
| Abstract: | Past research of the accuracy of retail grocers' beliefs about consumer search and patronage behavior has found that executives tend to overestimate the size of the consumer segment that regularly switches stores for price specials. With surveys of consumers and executives in a large midwestern market, the authors extend and replicate the earlier research. In this study, the authors find that executives demonstrate, on average, an accurate sense of the proportion of consumers who are primarily loyal to one store or are shoppers of multiple stores. |
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