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| Author: | Jensen, R. |
| Title: | Generation Y: Talent management |
| Journal: | Global focus: the EFMD business magazine
2009 : VOL. 3:2, p. 44-47 |
| Index terms: | human resource management recruitment employees skills multinational companies Germany |
| Language: | eng |
| Abstract: | The Generation Y has been attributed characteristics that may or may not be valid ones. However, facts of demographic change bring about the need for companies to rethink the way of attracting and retaining employees. This article describes how the Coca Cola bottling company in Germany is dealing with the issue. |
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