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| Author: | Wilden, R. Gudergan, S. Lings, I. |
| Title: | Employer branding: strategic implications for staff recruitment |
| Journal: | Journal of Marketing Management
2010 : FEB, VOL. 26:1-2, p. 56-73 |
| Index terms: | recruitment brands signaling qualitative research skilled workers |
| Language: | eng |
| Abstract: | Employer branding is a strategy to attract suitably qualified and skilled employees. In the context of recruitment, it is the package of psychological, economic, and functional benefits that potential employees associate with employment with a particular company. Knowledge of these perceptions may help organisations to create an attractive employer brand. This article examines the nature and consequences of employer branding, utilising information economics and signalling theory. Depth interviews are used to reveal that job seekers evaluate the attractiveness of employers based on, among others, any previous direct work experiences with the employer or in the sector. |
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