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| Author: | Corriveau, G. Tamilia, R. D. |
| Title: | Comparing transactional forms in administered, contractual and corporate systems in grocery distribution |
| Journal: | Journal of Business Research
2002 : SEP, VOL. 55:9, p. 771-773 |
| Index terms: | Marketing systems Organizational research Transactional analysis Political economy Grocery trade |
| Language: | eng |
| Abstract: | The typology of administrated, contractual and corporate vertical marketing systems is tested through transactional form constructs (e.g., centralization and formalization). The results show significant differences among the three types of organizational models within the grocery distribution industry. |
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