search query: @indexterm Industrial marketing / total: 439
reference: 3 / 439
| Author: | Leunidou, L.C. Palihawadana, D. Theodosiu, M. |
| Title: | An integrated model of the behavioral dimensions of industrial buyer-seller relationships |
| Journal: | International Journal of Market Research
2006 : VOL. 40:1/2, p.145-173 |
| Index terms: | industrial marketing |
| Freeterms: | buyer-seller relationships |
| Language: | eng |
| Abstract: | This paper attempts to put together existing knowledge on behavioural dimensions of industrial buyer-seller relationships under an integrated conceptual model comprising key behavioural constructs. The proposed model is empirically tested using structural equation modelling, and it is concluded that an integrative approach to studying the behavioural aspects of industrial buyer-seller relationships can provide more realistic understanding of the constructs at work compared with a partial one. |
SCIMA