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| Author: | Meffert, H. Burmann, C. |
| Title: | Identitätsorientierte Markenführung |
| Journal: | Markenartikel
1996 : VOL. 58:8, p. 373, 376-380 |
| Index terms: | BRANDS BRAND CHOICE PRODUCT DEVELOPMENT INDUSTRIAL DEVELOPMENT CONSUMER RESEARCH PRODUCT MARKETING |
| Language: | ger |
| Abstract: |
SCIMA