search query: @indexterm Product marketing / total: 44
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| Author: | Zec, P. |
| Title: | Verpackungsdesign als strategischer Erfolgsfaktor |
| Journal: | Markenartikel
1996 : VOL. 58:12, p. 564-566 |
| Index terms: | DESIGN MANAGEMENT PRODUCT MARKETING INNOVATION CONSUMER BEHAVIOUR MARKETING STRATEGY |
| Language: | ger |
| Abstract: |
SCIMA