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| Author: | Lynn, G. Morone, J. Poulson, A. |
| Title: | Marketing en discontinue innovatie. |
| Journal: | Holland Management Review
1996 : 49, p. 55-71 |
| Index terms: | INNOVATION PRODUCT MARKETING PRODUCTION CONTROL STRATEGIC MANAGEMENT PRODUCT DEVELOPMENT |
| Language: | dut |
| Abstract: |
SCIMA