search query: @indexterm Product marketing / total: 44
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| Author: | Ries, A. |
| Title: | Centrarse en el futuro |
| Journal: | Harvard-Deusto Marketing & Ventas
1997 : ENE-FEB, 18,p.22-24 |
| Index terms: | MARKETING PRODUCT MARKETING PRODUCT IMAGE |
| Language: | spa |
| Abstract: |
SCIMA