search query: @indexterm Product marketing / total: 44
reference: 23 / 44
Author: | Saren, M. Tzokas, N. |
Title: | The nature of the product in market relationships: a pluri-signified product concept |
Journal: | Journal of Marketing Management
1998 : APR, VOL. 14:5, p. 445-464 |
Index terms: | PRODUCT MARKETING RELATIONSHIP MARKETING |
Language: | eng |
Abstract: |
SCIMA