search query: @journal_id 22 / total: 44
reference: 39 / 44
| Author: | Kapferer, J.-N. |
| Title: | Les limites de la publicite. |
| Journal: | Direction: Revue Francaise de Gestion
1978 : 16 MAY-AUG p.20-27 |
| Index terms: | ADVERTISING EFFECTIVENESS ADVERTISING RESEARCH |
| Language: | fre |
| Abstract: |
SCIMA