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| Author: | Vedrine, J.-P. |
| Title: | La nouvelle theorie economique du consommateur et son application en marketing. |
| Journal: | Direction: Revue Francaise de Gestion
1978 : 14 JAN-FEB p.100-108 |
| Index terms: | CONSUMER BEHAVIOUR MARKETING |
| Language: | fre |
| Abstract: |
SCIMA