search query: @indexterm RADIO INDUSTRY / total: 44
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| Author: | Peacock, J. |
| Title: | How radio ads affect consumers |
| Journal: | Admap
2004 : VOL. 39:11, p. 20-23 |
| Index terms: | Advertising Brands Consumer behaviour Radio industry |
| Language: | eng |
| Abstract: | The article discusses how radio ads can strengthen the ties between brands and consumers. Also a comparison to other media channels is examined. |
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