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| Author: | Peacock, J. |
| Title: | The benefits of synergy: moving money into radio |
| Journal: | Admap
2004 : VOL. 39:11, p. 24-27 |
| Index terms: | Advertising Media selection Radio industry Synergy |
| Language: | eng |
| Abstract: | The article concentrates to examine how radio works with other media. The author reports the results of a RAEL study that found radio to be extremely powerful in synergy with other media. |
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