search query: @indexterm RADIO INDUSTRY / total: 44
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| Author: | Ingram, A. Barber, M. |
| Title: | Radio as the 'brand conversation' medium |
| Journal: | Admap
2004 : VOL. 39:11, p. 28-30 |
| Index terms: | Advertising Brands Media selection Radio industry |
| Language: | eng |
| Abstract: | The article takes a look to the thinking behind the 'brand converation' concept and how it can help best practice in radio advertising. It compares different media channels with radio and discusses the challenges that radio advertising has to face. |
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