search query: @indexterm radio industry / total: 44
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| Author: | White, R. |
| Title: | How to make the most of radio |
| Journal: | Admap
2005 : VOL. 40:1, p. 14-15 |
| Index terms: | Advertising Effectiveness Radio industry |
| Language: | eng |
| Abstract: | The article takes a look at the possibilities of using radio advertising medium. It gives some guidelines for using radio and describes desirable creative elements that should be considered in radio ads. |
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