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| Author: | Domke, U. Wild, C. |
| Title: | Radio advertising effectiveness |
| Journal: | Admap
2005 : DEC, VOL. 40:11 (467), p. 30-33 |
| Index terms: | advertising effectiveness radio industry Germany |
| Language: | eng |
| Abstract: | This article presents the findings from an extensive German radio research. |
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