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| Author: | García, H. C. (et al.) |
| Title: | The "sun and beach" tourism destination image: an application to the case of Cuba from the Spanish tourist-origin market |
| Journal: | Tourism review
2004 : VOL. 59:1, p. 16-24 |
| Index terms: | image tourism marketing Caribbean community |
| Language: | eng |
| Abstract: | This study has following objectives: to determine a methodological structure that will allow for the evaluation of the image of a destination characterized as "sun and beach" and to apply this methodology to an group of tourism destinations located in the Caribbean. |
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