search query: @indexterm HOUSEHOLD DURABLES / total: 44
reference: 28 / 44
| Author: | Mills, M. K. |
| Title: | Promoting to home-fashion shoppers. |
| Journal: | Journal of Advertising Research
1983 : APR-MAY, VOL. 23:2, p. 17-24 |
| Index terms: | FASHIONS INDUSTRY CONSUMER BEHAVIOUR MARKETING RESEARCH LIFE STYLE HOUSEHOLD DURABLES |
| Language: | eng |
| Abstract: |
SCIMA