search query: @indexterm HOUSEHOLD DURABLES / total: 44
reference: 14 / 44
| Author: | Joannis, H. |
| Title: | La determination du budget de publicite dans l'entreprise. |
| Journal: | Revue Francaise du Marketing
1986 : NOV-DEC, 110, p. 55-66 |
| Index terms: | ADVERTISING EXPENDITURE FRANCE SURVEYS FOOD INDUSTRY CLOTHING AND FOOTWEAR INDUSTRY HOUSEHOLD DURABLES |
| Language: | fre |
| Abstract: |
SCIMA