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| Author: | Rawwas, M. Patzer, G. Klassen, M. |
| Title: | Consumer ethics in cross-cultural settings: entrepreneurial implications |
| Journal: | European Journal of Marketing
1995 : VOL. 29:7, p. 62-78 |
| Index terms: | CONSUMER BEHAVIOUR ENTREPRENEURSHIP ETHICS HONG KONG |
| Language: | eng |
| Abstract: | Entrepreneurs interested in entering different cultures and countries can be confronted with a bewildering array of differences in moral values. This situation is indicated by past research that has examined the moral judgments of American consumers, but has directed little or no effort towards investigating such attitudes in foreign-market settings with the intent to assist the entrepreneur in understanding differences across cultures. The article compares attitudes of consumers in two different countries (Northern Ireland and Hong Kong) who share a common environment of colonialism. |
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