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| Author: | Fletcher, M. |
| Title: | Promises, promises |
| Journal: | Asiaweek
1996 : FEB 9, VOL. 22:6, p. 48-50 |
| Index terms: | ASIA ECONOMICS HONG KONG |
| Language: | eng |
| Abstract: | By now , almost everyone in Hong Kong knows all about Wharf Cable's programs. TV screens show what's available at the two departure halls of sister company Star Ferry, whose boats transport people to and from Hong Kong island and the Kowloon peninsula. More monitors lure crowds at Wharf Holdings' huge Times Square complex in commercial hub Cause-way Bay. Wharf Cable booths tout subscriptions at other shipping malls and subway stations. A slick ad campaign is on full blast. Last week Hong Kong's first cable TV company launched yet another come-on. |
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