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| Author: | Chen, I. Wong, V. |
| Title: | International strategies of NIC firms in Europe |
| Journal: | Journal of Euromarketing
1999 : VOL. 8:3, p. 1-28 |
| Index terms: | Competitiveness International marketing Strategy Hong Kong Korea, South Singapore Taiwan |
| Language: | eng |
| Abstract: | This article reports on a study of the international strategies of South Korean, Taiwanese, Hong Kong and Singapore firms in advanced industrialized markets. Thirtyfour cases of international strategies were cluster analyzed to indentify common strategies. Four main strategies were indentified together with their attendant firm characteristics and performance. |
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