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| Author: | Mak, A. H. N. (et al.) |
| Title: | Health or self-indulgence? The motivations and characteristics of spa-goers |
| Journal: | International Journal of Tourism Research
2009 : MAR-APR, VOL. 11:2 p. 185-199 |
| Index terms: | tourism health motivation factor analysis Hong Kong Asia markets |
| Freeterms: | spa visitors wellness maslow's hierarchy |
| Language: | eng |
| Abstract: | The paper investigates the factors that motivate travellers to seek for spa experiences while travelling in Asia. In addition it attempts to explore the different perceptions of the spa experience and identify the relevant socio-demographic characteristics of Hong Kong spa goers. The survey is an interview study. The findings reveal that relaxation and relief, escape, self-reward and indulgence, and health and beauty enhance travellers to visit spas. |
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