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| Author: | Davies, R. W. B. |
| Title: | Marketing research in Hong Kong : Hong Kong - the continuing miracle. |
| Journal: | European Research
1987 : VOL. 15:2, p. 114-120 |
| Index terms: | MARKETING RESEARCH HONG KONG |
| Language: | eng |
| Abstract: | Hong Kong has a priviliged position being in the centre of a region with the world's fastest growing economies, and it has an access to China. All the usual research activities are found in Hong Kong.Multinational-nationals bring their research practices with them, and use a wide range of techniques.To save money, companies just buy into omnibus study. Two or three Hong Kong market research agencies offer surveys in PRC, much of which is omnibus style. |
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