search query: @journal_id 627 / total: 443
reference: 2 / 443
| Author: | Stevens, G. A. Burley, J. |
| Title: | Piloting the Rocket of Radical Innovation |
| Journal: | Research Technology Management
2003 : MAR-APR, VOL. 46:2, p. 16-25 |
| Index terms: | INNOVATION DEVELOPMENT SUCCESS MANAGERS |
| Language: | eng |
| Abstract: | The personalities of individuals involved in the early stages (or "fuzzy front end") of new business development have been found to be as important as the process itself. NBD analysts with Myers Briggs Type Indicator-based preferences for intuition ("N") and thinking ("T") score highest on a Rainmaker-Index. Those in the top third of the Index generated 95 times more profit than those in the bottom third, when rigorously coached in the same NBD staged-gate process. Further, 32 of the 33 NBD recommendations from the opportunity analysts made money. This represents a success rate of 97 percent vs. 11 percent when moving from Stage 4 to Stage 7 on the "universal success curve". |
SCIMA