search query: @indexterm budgeting / total: 444
reference: 26 / 444
| Author: | |
| Title: | Refining the budget-setting process |
| Journal: | Admap
2004 : JUL/AUG, VOL. 39:7 (452), p. 25 |
| Index terms: | Budgeting Finance Communication |
| Language: | eng |
| Abstract: | This is an introductory for two articles on the issue. 'One of the most difficult parts of any marketing manager's role is the development,..., of the communications budget.' |
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