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| Author: | Farr, A. |
| Title: | Managing advertising as an investment |
| Journal: | Admap
2004 : JUL/AUG, VOL. 39:7 (452), p. 29-31 |
| Index terms: | Advertising Finance Budgeting |
| Language: | eng |
| Abstract: | The article proposes a new approach to budget setting, in line with investors' thinking. |
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