search query: @indexterm MARKETING MODELS / total: 446
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| Author: | Serrano Gomez, F. Ros Padilla, M. del M. |
| Title: | Un modelo de planificacion estrategica de marketing |
| Journal: | Esic Market
1992 : APR-JUN, 76, p. 3-21 |
| Index terms: | MARKETING MODELS STRATEGIC PLANNING |
| Language: | spa |
| Abstract: |
SCIMA