search query: @indexterm MARKETING MODELS / total: 446
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| Author: | |
| Title: | Markensensor - das Feeling fur den Markt entwickeln (Brand sensor - developing a feeling for the market) |
| Journal: | Markenartikel
1991 : VOL. 53:8, p. 362-364 |
| Index terms: | MARKETING MODELS |
| Language: | ger |
| Abstract: | Nielsen Marketing Research and consulting firm Arthur D. Little developed jointly a marketing tool called Brand Sensor whose main idea is to link the analysis of brand strength with that of investing in a brand. With this tool the planning, implementation and control of brand |
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