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| Author: | Balasubramanian, S. Ghosh, A. |
| Title: | Classifying early product life cycle forms via a diffusion model: problems and prospects |
| Journal: | International Journal of Research in Marketing
1992 : DEC, VOL. 9:4, p. 345-352 |
| Index terms: | PRODUCT LIFE CYCLE MARKETING MODELS |
| Language: | eng |
| Abstract: |
SCIMA