search query: @indexterm MARKETING MODELS / total: 446
reference: 57 / 446
| Author: | Sogomonian, A.G. Tang, C.S. |
| Title: | A modeling framework for coordinating promotion and production decisions within a firm |
| Journal: | Management Science
1993 : FEB, VOL. 39:2, p. 191-203 |
| Index terms: | MARKETING MODELS MANUFACTURING NETWORKS PRODUCTION PLANNING SALES PROMOTION |
| Language: | eng |
| Abstract: |
SCIMA