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| Author: | Sterne, D. |
| Title: | Core competences: the key to corporate advantage |
| Journal: | Multinational Business
1992 : SUMMER, p. 13-20 |
| Index terms: | GROWTH STRATEGY SKILLS |
| Language: | eng |
| Abstract: | Corporate strategy sessions were once dominated by debates about price and quality, mergers and acquisitions projects and the latest moves by the competition. Today the tone of strategic discussion has changed. Companies are now looking inward and asking, "What are we good at, and how can we best use our experience in the future?" Taking stock of strengths, weaknesses, resources, accomplishments and future needs - and relentlessly building on that self-knowledge - has become the cornerstone of strategy formulation for many firms. |
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