search query: @indexterm MARKETING MODELS / total: 446
reference: 51 / 446
Author: | Evrard, Y. |
Title: | La satisfaction des consommateurs: etat des recherches. |
Journal: | Revue Francaise du Marketing
1993 : OCT-DEC, 144-145, p. 53-66 |
Index terms: | CONSUMER SATISFACTION MEASUREMENT MARKETING MODELS |
Language: | fre |
Abstract: |
SCIMA